Creative Producer
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The fashion industry alone uses 180 billion traditional thin film plastic polybags a year. These bags are almost impossible to recycle—they end up in landfills or on the ground and in our ocean.

Tom Ford partnered with Lonely Whale to launch the TOM FORD Plastic Innovation Prize, the only global competition focused on creating scalable and biologically degradable alternatives to traditional thin-film plastic polybags.

To coincide with the launch and to further the commitment to ocean health, TOM FORD TIMEPIECES debuted its Ocean Plastic timepiece, the first luxury timepiece made from 100% ocean plastic.  

The $1.2 million Prize Purse aims to support Winners to scale their solutions to replace traditional thin-film plastics, which make up 46% of all plastic waste leaking into the ocean each year. 

A panel of extraordinary Prize Judges, informed by an esteemed group of Scientific & Technical Advisory Board members, selected Sway, Zerocircle and Notpla out of the eight Finalists under consideration. 

The Judges’ selection was made following a rigorous nine month-long testing phase, sponsored by Nike and aligned with international standards, to ensure their materials are biologically degradable, minimize negative social and environmental impacts, meet industry performance standards, and are also cost-competitive, scalable and market-ready. 


Tom Ford, Founder TOM FORD

Don Cheadle
, Climate Solutions Advocate

Audrey Choi, Advisor and Former Chief Sustainability Officer, Morgan Stanley

John John Florence, World Champion Surfer and Founder of Marine X

Saskia Van Gend, Head of Sustainability, Rothy’s

Susan Rockefeller, Conservationist

Dr. Andrew Forest, Founder and Chairman of Minderoo Foundation

Ellen Jackowski, Chief Sustainability Officer and Executive Vice President, Mastercard

Joe Kudla, Founder & CEO, Vuori

Steven Kolb, CEO Of The Council Of Fashion Designers Of America (CFDA)

Stella Mccartney, Obe, Fashion Designer

Liz Rodgers, Vice President Of Sustainable Product, Nike

Tom Szaky, Founder And CEO Of Terracycle


Tom Ford Launches A Million Dollar Sustainability Prize And A Watch Made Entirely From Ocean Plastic Waste

Tom Ford Just Found a Way to Make Plastic Feel Luxurious

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